What is Timing risk?

The risk that something dramatic happens soon after you make an investment which causes it to plunge in value.

How this risk plays out in the real world

Oct 21, 2021: Snap Shares Plunge Over 25% After New Apple Policy Hurts Quarterly Revenue
Nov 05, 2019: Myriad shares plunge 40% after missing targets, slashing outlook
Feb 22, 2019: Kraft Heinz shares plunge more than 28% after $12.6B loss, SEC investigation and dividend cut
Feb 02, 2017: Ralph Lauren CEO quits, stock plunges
Mar 12, 2014: Herbalife faces FTC investigation as shares plunge
Sep 02, 2010: Production platform explodes in Gulf of Mexico

Connection to other risks

This risk relates to Company risk. Entire markets won’t drop 25% in a day, but the price of a corporation’s shares can fall this much if it reveals seriously bad news.

Learn more

Read the glossary definition of Dollar cost averaging.

How investors can manage Timing risk

  1. If you receive a large sum of money, don’t “throw down” all of it on a particular corporation at one time. Instead, invest a fraction of it every month. What’s the hurry if it’s to be a long-term investment? BTW, this approach is called dollar cost averaging.
  2. Don’t invest a lot of money into a volatile corporation before a quarterly earnings announcement as any bad news can be seized upon to send the stock reeling.

A final word

The number of things that can go wrong with an investment is greater than one might imagine. For BP, it was the explosion of the Deepwater Horizon drilling rig in the Gulf of Mexico. For Toyota, it was runaway cars and the deaths attributed to them. For Herbalife, it was a few pointed questions by a hedge fund manager on a quarterly conference call that had the stock plunging right in the middle of the day! Stuff happens. So, it pays to build up your ownership of a corporation over time so that you are less susceptible to an event that causes the share price to drop.

Finally, if you look at the stock charts of corporations like BP and Toyota, you can see that they have recovered or are in the process of recovering from their moment of crisis. If you didn’t previously own these corporations, it appears that the dramatic events that drove their stock prices down were great buying opportunities.